Do you recall the old proverb about how computing would improve our lives? We would have more free time and live healthier, happier lives. The truth is that computers make information processing lightning quick. The computer and the Internet have introduced into our lives so much more information to process and so many more distractions. The conclusion? Today, we spend more time operating a computer (for pleasure and profit) than on any other solitary activity, with the possible exception of sleeping. And if you're a heavy computer user like me, sleep occasionally takes a back position to computer use. There are health risks associated with prolonged computer use. I have personally experienced back and shoulder pain, eye strain, and finger paralysis. Even stiff joints and Carpal Tunnel Syndrome have plagued me. None of this was entertaining. But I have learned a few things of sufficient importance to share with you today. Here are some immediate steps you can take to reduce or eli
The goal of all retailers is to ensure that 100 percent of consumers see 100 percent of product. According to recent research conducted in the United Kingdom, 75% of consumers only view a maximum of 20% of the product. Imagine how much the sales would increase if the customer flow allowed every customer to see every product.
Your goal as a retailer is to direct consumers throughout your store; if you permit them to wander aimlessly, sales will plummet dramatically.
You must construct a racetrack rather than an airstrip. Customers are exposed to all product departments via a racetrack that circles the store.
A runway that ascends and descends the store encourages customers to walk more quickly.
1. Create a store design that reflects your brand's image.
Before developing your customer flow, you must determine the image you wish to project, as this will help you determine the formatting style you should adopt.
The objective of this article is not to make you a store designer; for assistance in this area, you should consult an expert, but you do need to understand the various retailing styles.
There are two extreme layout patterns. The two aesthetic extremes are:
2. The Grid Design
This form of layout is mastered by supermarkets, and this design ensures that all customers see all products.
3. Informal or Boutique Presentation
This is a common layout in smaller stores, and the top apparel fashion retailers are experts at guiding customers around an informal layout.
Clearly, there are design layout phases between these two extremes, all of which are suitable for distinct retailing styles.
4. Position your Checkouts to Guide the Flow of Customers
The placement of checkouts is crucial for determining how customers will navigate your store. The typical reaction upon entering a store is to stroll away from the checkout. If the location of the checkout is incorrect, you may discover that half of your products are concealed from your customers.
In Australia, New Zealand, and the United Kingdom, we are acclimated to driving on the left side of the road. Therefore, it is recommended to construct a clockwise customer flow that concludes with a service counter on the right.
The worst case scenario in many stores is placing a service counter in the prime line of sight, as this will create a path to the counter and drastically reduce browse purchasing.
5. Redirect Customers Throughout Your Store
The objective is to get the consumer to explore the entire store, so the placement of products and departments is crucial.
You must consider the common items on the shopping lists of the majority of your customers and then strategically position these items throughout the store. The goal is to circulate the customer throughout the establishment.
For instance:
The Items on Your Shopping List Are:
1.Milk4.Toilet Tissue
2.Bread5.Detergent
3.Sugar6.Coffee
These objects are often referred to as "anchor" products.
6. Optimize Your Use of Sign Lines
Sight lines are essential in all layout styles, but they are significantly more crucial in boutique layouts than in grid layouts. Positive and enticing sightlines will attract customers to your establishment. Sightlines should utilize color, illumination, and merchandise to attract customers through the store.
7.Develop a Department of Destination
Create destination departments in the store's extremities and at locations farthest from the entrance and exit. Promote these departments and make them prominent.
Examples of these include:
The Department of Power Tools (hardware)
The Department of Seedlings and Bedding Plants (gardening)
The Ski Division (sportswear)
The on-site deli (grocery store).
Management Notes
Numerous retailers prefer gondolas elevated well above eye level. Obviously, this concept has advantages and disadvantages, and it is worthwhile to examine them.
Advantages
Allows for better stock control and possibly less labor-intensive replenishment (avoids double handling to a certain extent) because the backup stock is always visible and "on the floor."
By 'drawing down' reserve stock, out-of-stock items at lower sales levels can be replenished more quickly. When a consumer notices that the line on the top shelf has not been replenished, it often prevents lost sales.
Visual impact and product descriptions can be enhanced.
Despite the fact that this may not be the case, the range appears to be larger.
Disadvantages
Lighting lower shelving is more difficult, so product visibility may be diminished.
To increase the visibility of merchandise, aisles must be wider than eye-level fixtures; a width of 7 feet is an appropriate average.
Due to the inability to see throughout the store, there is a propensity for an overwhelming "tunnel effect," and classifications are less accessible.
The likelihood of shoplifting increases for the same reason.
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