Do you recall the old proverb about how computing would improve our lives? We would have more free time and live healthier, happier lives. The truth is that computers make information processing lightning quick. The computer and the Internet have introduced into our lives so much more information to process and so many more distractions. The conclusion? Today, we spend more time operating a computer (for pleasure and profit) than on any other solitary activity, with the possible exception of sleeping. And if you're a heavy computer user like me, sleep occasionally takes a back position to computer use. There are health risks associated with prolonged computer use. I have personally experienced back and shoulder pain, eye strain, and finger paralysis. Even stiff joints and Carpal Tunnel Syndrome have plagued me. None of this was entertaining. But I have learned a few things of sufficient importance to share with you today. Here are some immediate steps you can take to reduce or eli...
RSS, which stands for Really Simple Syndication, is a new method for broadcasting corporate news and structured information. RSS provides a simple and efficient corporate communication channel. The RSS content is disseminated as a feed, and the feed keeps customers, partners, and journalists abreast of the latest company news and information. The RSS feeds are perused using a news aggregator, also known as an RSS reader. Periodically, the aggregator verifies whether the RSS feed has been updated. As the feed is updated, the RSS reader will automatically update with the new information.
RSS was once only regarded as a tool for delivering news headlines, but it has rapidly evolved into a potent tool for disseminating all types of information. Internet users are striving to gain control over the content they receive as traditional marketers measure e-mail open rates, click-throughs, and conversions in an effort to rein in content delivery. RSS is being utilized by savvy marketers and business proprietors to enhance corporate communication and increase their external exposure and brand appeal.
What does the enclosure tag consist of?
As a result of its support for the enclosure tag, RSS 2.0 is rapidly becoming the definitive RSS standard. The enclosure tag is an optional RSS 2.0 field that enables the feed publisher to include a link to a file. The file could be almost anything. Traditional applications for RSS that have been adopted by businesses include tutorials, streaming audio lectures, PDF proposals, Power Pointa„ presentations, podcasts of sales meetings, and advertising portfolios.
Many businesses have yet to recognize the latent potential of the enclosure industry. The implications and potency of RSS's potential applications are truly astounding. Consider the following RSS commercial applications:
1. PDF Documents - Consider disseminating meeting agenda notes or documentation as a PDF with a feed, allowing interested parties to access information without having to deal with cumbersome email attachments.
2. PPT Presentations - Presentations can be distributed effortlessly through a feed enclosure. The added benefit is that presenters using Power Pointa„ will not need to bring a laptop to the meeting; they can manage the presentation from an iPod or other device that can read RSS feeds.
3. Video - Both video and streaming video are supported via the enclosure parameter. Make lectures and even political debates more engaging with the addition of video.
4. Audio - The inclusion of audio in feeds is not limited to your favored songs. Podcasting is the term coined for audio content contained within a feed, such as language lessons, chat shows, and editorials.
5. Images - Imagine real estate agents utilizing the enclosure field to display photographs of houses to potential purchasers. Now they can transport a lightweight catalog with them to present to potential customers on the spot.
6. Downloads - Consider an IT department in a large corporation that updates proprietary software, including executables or zip files in the enclosure field so that users can update the software at their convenience.
Feedreaders are making up ground.
Initially, RSS news aggregators were designed to receive only text-based content. As users discover novel uses for RSS, RSS reader developers struggle to issue new versions that support the enclosures businesses are eager to implement.
Popular RSS reader FeedDemon has recently introduced support for all types of enclosures in its most recent release. They've created a safe inventory that can be modified to include particular file types, such as PDFs. This will automate the downloading of considered "safe" files. Clearly, this was created with security in mind, to prevent the automatic acquisition of executables.
RSS is revolutionizing the business world as a communication medium. While some conventional businesses struggle to include monthly newsletter summaries in an RSS feed and reap the benefits of RSS, others are implementing incredibly creative uses for both internal and external corporate communications.
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