PlayStation’s State of Play has become one of the most anticipated gaming events, giving fans a front-row seat to the latest announcements, gameplay reveals, and exclusive updates. With each showcase, Sony keeps gamers excited about the future of PlayStation, from blockbuster titles to indie gems. State of Play What is the State of Play? Originally launched in 2019, State of Play is Sony’s digital presentation series, offering a platform for developers to showcase upcoming titles, new features, and PlayStation innovations. Unlike major gaming expos like E3 or Gamescom , State of Play provides a more direct and streamlined approach, allowing PlayStation to deliver news throughout the year. What to Expect from a State of Play Event? Each State of Play event varies in content, but fans can typically expect: Exclusive Game Reveals – New PlayStation exclusives and third-party collaborations often make their debut. Gameplay Deep Dives – In-depth showcases of highly anticipated games, h...
"The package with the finest design currently in use."
On the six-and-a-half-ounce Coca-Cola bottle, Raymond Loewy stated that the people of Atlanta (the Coca-Cola base) believed that the Coke bottle was their greatest strength. They employed this in every advertisement and even trademarked it.
However, every asset has a corresponding weakness Guerrilla marketers understand this.
In the early 1930s, a combination of economic circumstances and guerilla tactics helped the minnows of the cola conflict emerge from the water. During the Great Depression, currency was scarce.
The key marketing strategy of Pepsi cola was the 12-ounce container that sold for the same price as a six-and-a-half-ounce bottle of Coca-Cola.
It was a brilliant strategy that was executed magnificently; it hit the mark, particularly with the young cola, as children favored quantity over quality. Pepsi employs this proverb and hits the mark. It was a flawless guerrilla assault. Coca-Cola spent approximately $15 million that year while Pepsi's advertising expenditure was $600,000 for a 12-ounce bottle.
Now soda was available. They cannot increase the capacity of each container without spending a billion dollars and their greatest strength is the 6.5-ounce bottle.
Guerrilla understands how to exploit the circumstance. Even a competitor with overwhelming strength. Pepsi is aware that it would be difficult for Coca-Cola to retaliate against a swift attack, and that there will be a two-year delay between the two companies' responses.
Then the final nail was driven into the coffin of Pepsi Generation. Coca-cola was a 100-year-old brand that people used to recognize, so older people were more eager to consume it. Younger people have a natural tendency to rebel against traditional methods of doing things and living. Pepsi generation increased the intensity. In 1964, the slogan "Come alive, you're in the Pepsi generation" gave the concept of flight.
The new Pepsi strategy was to position the competition as "out-of-step, out-of-touch, and out-of-date."
In addition, this strategy targets young people whose natural tendency is to compete with older generations. Pepsi also uses music, a traditional weapon of adolescents, to demonstrate their rebellious attitude. The younger generation began to identify with Michael Jackson and Lionel Ritchie. As a result, coke's lead was reduced from 2.5 to 1 to 1.25 to 1, and eventually, under the capable stewardship of John Shcoulley, Pepsi overtook coke as the market leader.
Reconsider what coke potency actually was.
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